The owner of Flats HQ contacted me for a logo design for his new flats fishing charter and line of artificial lures. He specified a Tarpon (fish) as the primary concept.

I created a badge version for merchandise and a horizontal version for the website/app.

Website Logo and App Icon

The client designed the website while I created the identity, packaging and web/app badge.

Brand Apparel

The logo badge in seafoam looks great on the UV shirt for fishing.

Packaging Identity

Various badges which the client had produced as stickers. It’s nice to see my work on the actual product.

Video Logo

Pre-roll badge for marketing videos

Initial Logo Concepts

A selection of rejected logos presented here to give an idea of my process.